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Lazure
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Visitor identification

See the companies that never fill a form.

Lazure shows which companies are reading your site, which pages they read and how long they stayed, and can start a workflow while they're still interested.

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Website visitors · today
COMPANYPAGESTIMEWORKFLOW
Harlow GroupPricing → Routing → Security6m 40sSlack message to the owner
What they read

Know which pages each company reads.

Page views, clicks, form submissions, time on page and scroll depth, rolled up by company, so a pricing deep-dive stands apart from a quick skim.

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Harlow Group · this visit
/pricing2m 10sScrolled 90%
/product/routing1m 45sClicked the routing demo
/security1m 20sScrolled 70%
/case-studies0m 55sRead the logistics case study
Pricing, routing and security in one visit. That's not a skim.
Your rules, your CRM

Open deal, new account or customer. Know which.

A workflow can check each identified company against your CRM, then follow the rules you set: tell the owner of an open deal, or keep customers out of sales plays.

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Workflow · CRM check
Harlow GroupStackfoldPinecrest
COMPANYHarlow Group
IN YOUR CRMOpen deal
OWNERHana S.
→ Your rule: Slack message to Hana with the pages read
From visit to outreach

Turn a visit into a conversation.

An identified company can trigger a workflow: check the fit, message the owner in Slack and add the account to a list your reps work.

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Workflow
TRIGGERCompany identified on your website
STEP 1Strong fit? Check the ICP
STEP 2Slack message to the owner
STEP 3Add to a list
STEP 4Rep finds the buyers and starts a sequence
Privacy built in

Respect consent by default.

Honour Do Not Track, anonymise IP addresses and require cookie consent before tracking starts, all from the same settings page.

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Tracking settings
Respect Do Not Track
Anonymise IP addresses
Require cookie consent before tracking
Company-level identification. Your consent rules decide what gets tracked.
More in account-based
ABM playsA play per must-win accountSee how →Account researchDeals, risks, buying committeeSee how →Key account alertsOwner alerted when they visitSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Tomorrow, you know which companies are reading your site.

9:00
Your anonymous traffic has company names.

See which companies read which pages, without a single form fill.

11:30
A visit starts the follow-up.
14:00
Your rules decide who's kept out.
17:30
The owner already knows.
9:00
Website visitorsYOU
Companies on your siteCompany-level
TP
Tilbury Ports · UK
PricingSecurity
RL
Riverton Labs · US
Case studies
OF
Ostrander Foods · US
Pricing
9:00
Your anonymous traffic has company names.

See which companies read which pages, without a single form fill.

Website visitorsYOU
Companies on your siteCompany-level
TP
Tilbury Ports · UK
PricingSecurity
RL
Riverton Labs · US
Case studies
OF
Ostrander Foods · US
Pricing
11:30
A visit starts the follow-up.

When a new account reads pricing, a workflow kicks off on its own.

Workflow · pricing visitorsYOU
Workflow run
Company identified
Tilbury Ports · read pricing
Not a customer, no owner yet
Checked against your CRM
Sent to Teresa by round robin
Added to your pricing-visitors list
14:00
Your rules decide who's kept out.

Customers reading your docs never land in a sales play.

Website visitorsYOU
Your rules
Lockwood Retail
Customer · reading your docs
● Kept out of sales plays
Riverton Labs
New account · case studies
✓ Sent to its owner
17:30
The owner already knows.

A Slack message with the company and the pages it read.

TonightYOU
#sales-alerts · Slack
Tilbury Ports read pricing and security today.
Owner: Teresa · in your pricing-visitors list
Ostrander Foods read pricing.
New account · sent by round robin
Off your plate
Guessing who's on the siteLooking companies up in the CRMSorting customers from prospectsTelling account ownersStarting follow-ups by handExporting visitor lists
What's left
The outreach
The conversations
The pipeline
You see who's interested. Lazure gets the right rep moving.

Most of your traffic leaves without a word. Find out who it was.

Bring your website. We'll walk through what Lazure would show you about your visitors, and what it would do next, on the call.

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