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Lazure
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Key account alerts

Know when a key account is on your website.

When a company on your key accounts list visits your website, a workflow messages its owner in Slack with what's new at the company and a link to everything it read.

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Key account alerts
VISITED TODAY
Brightwater Logistics
On your key accounts list · owner Dana Whitfield
Pricing · 3m 10s
Integrations · 1m 40s
Security · 0m 55s
SLACK · #KEY-ACCOUNTS
✦
Lazure to @Dana Whitfield
Brightwater Logistics visited your website today.
ListKey accounts
What's newOpening a second warehouse in Rotterdam
AccountOpen in Lazure →
Set up in one sentence

Describe the alert. Lazure builds the workflow.

Say which accounts and who should hear about it. Lazure drafts the workflow, and test mode runs it on live data without sending anything.

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Workflow
✦When a key account visits our website, tell its owner
TRIGGERCompany identified on the website
IFCompany is on the key accounts list
AI RESEARCHWhat's new at the company
SLACKMessage the account owner
Signal, not noise

Alerts for your key accounts, silence for everyone else.

Companies on your site are identified, but only the accounts on your list raise an alert. Everyone else stays quiet.

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Companies on your site
Brightwater LogisticsKey accountOwner alerted
Holloway & FinchNot on the listNo alert
Vantor LabsKey accountOwner alerted
Penrose MediaNot on the listNo alert
SablewoodNot on the listNo alert
1 COMPANIES TODAY · 1 ALERT
Context in the alert

The alert arrives with the homework done.

AI research adds what's new at the company, and the message links to the account in Lazure, with the pages read, the contacts and the history.

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Key account alert
SLACK · #KEY-ACCOUNTS
✦
Lazure to @Dana Whitfield
Brightwater Logistics is on your website, reading pricing and integrations.
What's newOpening a second warehouse in Rotterdam this spring
Also newHiring three operations managers
OwnerDana Whitfield
AccountOpen in Lazure · pages, contacts and history →
From visit to next touch

Turn the visit into the next conversation.

While they browse, your website chat greets them by company name. Then start a sequence for a known contact, ask the owner to call, or update your CRM.

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After the alert
EV
Brightwater Logistics
First line opens on the Rotterdam expansion
Added to a follow-up sequence
MB
Vantor Labs
Open deal · visited after the proposal
Owner messaged in Slack
CS
Corrigan Steel
Key account · first visit · no contacts yet
Tagged · CRM record updated
More in account-based
ABM playsA play per must-win accountSee how →Account researchDeals, risks, buying committeeSee how →Visitor identificationCompanies that never fill a formSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Tomorrow, your key accounts tell you when they're interested.

9:00
One sentence sets the alert.

Say which accounts and who should hear. Lazure builds the workflow.

11:40
Whitmore Bank is on your website.
14:00
The chat greets them by name.
17:30
You call while it's relevant.
9:00
New workflowYOU
✦
TriggerCompany identified on your site
If / ElseOn the key accounts list
AI ResearchWhat's new at the account
SlackMessage the owner
9:00
One sentence sets the alert.

Say which accounts and who should hear. Lazure builds the workflow.

New workflowYOU
✦When a key account visits our website, message its owner in Slack with what's new.
TriggerCompany identified on your site
If / ElseOn the key accounts list
AI ResearchWhat's new at the account
SlackMessage the owner
11:40
Whitmore Bank is on your website.

Your Slack shows what they're reading and what's new there, not a dashboard to check.

SlackYOU
Slack · message to you
WB
Whitmore Bank is on your website
What's new
Opened a Manchester hubHiring sales leaders
Open in Lazure
14:00
The chat greets them by name.

Whitmore Bank is welcomed by company name, and the AI knows the account from the first reply.

Website chatYOU
Your website chat · Whitmore Bank
Welcome back, Whitmore Bank team. Anything I can help you find today?
Greeted by company name
How would this work for our regional sales teams?
Leads can go to each region's own team. Want me to set up a call with Harriet, who looks after your account?
17:30
You call while it's relevant.

Tomorrow starts with the right account and a reason to call.

TonightYOU
First thing tomorrow
Call Whitmore Bank
Read pricing today · opened a Manchester hub
Email Ashcombe Insurance
Read security this afternoon · new CTO
Off your plate
Watching dashboardsChecking who visitedResearching what changedPinging account ownersFiltering out noiseBuilding alert rules by hand
What's left
The call
The relationship
The account plan
Your key accounts raise their hand. You're the first to know.

Your key accounts visit more often than you think. Hear about it when they do.

Bring your key accounts list. We'll walk through how the alert would work in Lazure, on the call.

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