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Lazure
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Event follow-up

Work every badge scan while they still remember you.

Upload the scan file and every row is enriched, scored and routed. Contacts already in your CRM go to their owners, and everyone else gets a follow-up.

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Booth scans
CSVbooth-scans-day-1.csv214 rows
→
STRONG FITS
61
CUSTOMERS
26
SEQUENCED
143
Wen LiHarbourline · VP SalesPERFECT FIT
Kofi MensahArdent Pay · Head of GrowthSTRONG FIT
Lena FischerNorthwind Bio · RevOpsFIT
Matteo RussoPlover · existing customerSTRONG FIT
Ayla DemirStudent · no companyNOT A FIT
One upload

Drop in the scan file. Get back a list worth working.

Start from a name and company, or a LinkedIn URL. Lazure looks for the email and mobile across 50+ providers, adds title and company size, and scores every row against your ICP.

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One scan
CSVbadge-scanname + company only
NameSienna Patel
Work emailsienna@fernbrook.co.uk
TitleDirector of Sales
CompanyFernbrook · 340 people
Mobile+44 ••• ••• 218
ICP fit
OwnerRafael Ortiz · UK queue
Owners first

Customers and known contacts go to the people who own them.

Every scan is checked against your CRM for an existing record and owner before anyone is emailed. Owners can hear about theirs in Slack; new people are routed to a rep.

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CRM check
26
Existing customers
→ Account manager · Slack message
18
Already in your CRM
→ Kept with their CRM owner
170
New to you
→ Routed to a rep · sequence drafted
Follow-up that remembers

An email about the conversation, not the event.

Describe the follow-up in a sentence. Each email uses your reps' booth notes, goes from the rep's own mailbox, and you choose whether it waits for your approval.

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Create a sequence
✦Three-step follow-up for people we met at the booth. Use the rep's notes column, send from the rep who met them, and offer a 20-minute call.
Webinars and field events too

Every event lead, in the same follow-up.

Webinar registrations arrive through your forms or a webhook from your event platform. The inbound agent answers their questions and books the meeting on the rep's calendar.

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Event leads
Owen Pryce · Saltmarsh
WEBINAR FORM
Thank-you sent · replay link
More in follow up & recover
Reply handlingEvery reply read and handledSee how →No-show recoveryNo-shows followed up automaticallySee how →Meeting prepThe brief, ready before the callSee how →Closed-lost win-backOld pipeline, worked againSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Back from the event, and the follow-up is already done.

8:30
The scan file, already worked.

Upload it and get back a scored list, duplicates gone.

10:00
Customers stay with their owners.
12:30
The email is about the conversation.
17:00
Every event, one follow-up.
8:30
Berlin expo · badge scansYOU
CSVberlin-expo-scans.csvScored · deduplicated
Thandiwe Mokoena
Head of Sales · Moorcroft Logistics
PERFECT FIT
Kasimir Drost
RevOps Lead · Treld
STRONG FIT
Kasimir Drost
Scanned twice
Duplicate removed
8:30
The scan file, already worked.

Upload it and get back a scored list, duplicates gone.

Berlin expo · badge scansYOU
CSVberlin-expo-scans.csvScored · deduplicated
Thandiwe Mokoena
Head of Sales · Moorcroft Logistics
PERFECT FIT
Kasimir Drost
RevOps Lead · Treld
STRONG FIT
Kasimir Drost
Scanned twice
Duplicate removed
10:00
Customers stay with their owners.

Existing accounts go to the rep who owns them, not into a cold sequence.

Who gets whatYOU
Who gets each scan
Halloran Foods
Existing customer→ With Gareth, its owner
Moorcroft Logistics
New account→ Into the event follow-up
12:30
The email is about the conversation.

Your booth notes become the first line.

Draft · Thandiwe MokoenaYOU
Booth note“Inbound leads wait a day for a rep across regions.”
To Thandiwe Mokoena · from the rep she met
Good to meet you in Berlin
Thandiwe, you mentioned leads waiting a day for a rep across your regions. Here's what that looks like when every demo request is booked on the form.
17:00
Every event, one follow-up.

Booth scans, webinar sign-ups and event webhooks all feed the same follow-up.

TonightYOU
Feeding one follow-up
Booth scans
Uploaded this morning
Webinar sign-ups
From your form
Event platform
Arriving by webhook
→ One follow-up, one record per person
Off your plate
Cleaning the scan fileRemoving duplicatesSplitting customers from prospectsEnriching attendeesWriting follow-upsChasing the warm ones
What's left
The best conversations
The meetings
The pipeline
You work the booth. Lazure works the follow-up.

The event ended on Friday. Your follow-up starts on Friday too.

Bring the attendee list from your last event. We'll walk through how Lazure would work it, on the call.

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