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Lazure
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Signal-based outbound

Reach accounts the week they warm up.

Lazure watches 70+ buying, urgency and engagement signals, ranks every account by intent, and starts researched outreach when the timing turns, not when a list says so.

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Account
KH
Kestrel Health
Strong fit · 240 people · Boston
INTENT
COLD
WAITING FOR THE RIGHT MOMENT
Nothing sent while the account is cold.
70+ signals, one stage

Know who's moving, and why.

Funding, hiring, new executives, job changes, pricing visits and replies roll up into an intent stage, with the evidence shown on every account.

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Accounts by intent
BrightwaveREADY
Pricing page viewed ×3Demo page viewedCompetitor comparison viewed
ArcfieldEVALUATING
Funding round announcedCase study viewedEmail clicked
QuarryENGAGED
Hiring for a relevant roleLinkedIn connection accepted
EVERY STAGE SHOWS THE SIGNALS BEHIND IT
Timing that fades

Fresh signals count most. Old ones fade.

Signals count in full for 30 days, half to 60 and a quarter to 90, then drop off. Last quarter's case study view never outranks this week's pricing visit.

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Signal weight over time
0–30d
FULL31–60d
HALF61–90d
QUARTER90d+
OFF
Pricing page viewed
100%
Case study viewed
50%
Content downloaded
25%
Email clicked
0%
This week's pricing visit outranks last quarter's webinar.
Written from the signal

Open with the reason you're reaching out.

The outbound agent reads the signal and the full record, then writes the first touch around it. A funding round reads differently from a new VP.

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Outbound agent draft
Funding round announcedNew executive hiredHiring for a relevant role
FIRST TOUCH · WRITTEN FROM THE SIGNAL AND THE RECORD
Congrats on the Series B, Marcus. Most teams we talk to after a raise are asked to double pipeline before they've doubled the team…
Checked against your knowledge base and voice
Knows when to stop

Ease off when the signals say no.

Hard bounces, no-shows and careers-page visits count against the contact's score, and an unsubscribe stops sending for good, with one-click opt-out on every email.

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Negative signals
Hard bounce→ Counts against the contact
Unsubscribed→ One-click opt-out, honoured
Careers page visited→ Counts against the contact
Meeting no-show→ Counts against the contact
NEGATIVE SIGNALS LOWER THE SCORE
More in create pipeline
Agentic prospectingDescribe buyers, get a scored listSee how →Outbound agentReads the record, writes, booksSee how →LinkedIn social sellingEngagement into conversationsSee how →Data enrichmentEmails, mobiles, 50+ providersSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Tomorrow, you only call accounts that are ready to talk.

8:30
The accounts that woke up overnight.

What they did on your site, next to what changed at their company.

10:00
Cold accounts are left alone.
11:30
The timing turns. The sequence starts.
17:45
Bad signals count too.
8:30
VeltrixYOU
Veltrix · warmed up overnightCURIOUS
On your side
Visited your pricing page
Opened your last email
Viewed your LinkedIn profile
Out in the world
New VP Sales
Raised a Series B
Researching lead routing
8:30
The accounts that woke up overnight.

What they did on your site, next to what changed at their company.

VeltrixYOU
Veltrix · warmed up overnightREADY
On your side
Visited your pricing page
Opened your last email
Viewed your LinkedIn profile
Out in the world
New VP Sales
Raised a Series B
Researching lead routing
10:00
Cold accounts are left alone.

No signal, no chasing. Outreach waits for the right moment.

Your accountsYOU
Your accounts
Brightwell
No new signals · waiting for the right moment
COLD
Quinto
One blog visit · nothing sent yet
CURIOUS
Veltrix
Outreach is on
READY
11:30
The timing turns. The sequence starts.

Nobody has to notice. The first line is the signal itself.

Veltrix · activityYOU
Started on its own
Veltrix turned ready
Pricing page, a new VP Sales, a reply to your email
Sequence started
Imani Brooks · VP Sales · Veltrix
First line written from the signal
“Imani, congrats on the new role at Veltrix…”
17:45
Bad signals count too.

An unsubscribe stops sending. A careers-page visit or a missed call cools the account.

TonightYOU
Signals that cool an account
Unsubscribed
Sending stopped
Careers page visited
Account cooled
Missed the call
Account cooled
Off your plate
Combing the news for triggersChecking who visited pricingGuessing when to reach outChasing cold accountsWriting openers from scratchPausing outreach by hand
What's left
The warm accounts
The conversations
The deals
You work the warm accounts. Lazure watches the rest.

Someone in your market raised money this week. Did they hear from you?

Bring your ICP. We'll show you how Lazure would spot the leads warming up in your market, and the first message each one would get.

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