Lazure
LAZURE FOR OUTBOUND

Your entire outbound motion. Running before you log in.

Find, enrich, qualify, research, personalize, sequence email and LinkedIn, and handle every reply, with AI, in one workflow. One system. No manual steps between them.

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Workflows /Cold outbound · VP RevOps · Q4 push
Active2,847 runs · avg 4.3s / lead
LEADS
Prospect 500M+ or upload
20+ intent signals
ENRICH
Email · phone · firmographics
50+ providers · 98% accuracy
AI QUALIFY
Score against your ICP
T1T2T3DQ
OUTREACH
Launch email + LinkedIn
EMAILLINKEDINCALL
AI SDR
Reply in your voice
Drafts from KB · you approve
AI Research · deep-dives Tier 1 + 2
Funding rounds, hiring, social posts, and tech-stack changes, pulled into every email.
Auto-task: call hot leadsSlack: alert on bookedRecover no-showsPush to HubSpot
5 STEPS · KNOWLEDGE BASE: 6 DOCSLAST RUN: 12s AGO · MEETING BOOKED · MARCUS (EAST)

Every outbound play, built by describing it in plain English. Run by Lazure agents.

When a contact lands in my target list, enrich them, research the account, and write a first touch that opens on what actually changed there this quarter.
How Lazure runs outbound

From ICP definition to the first reply handled, one workflow, no manual steps.

01Step 01 · Prospected

Prospect or upload. The list builds itself.

Describe the buyer you want in plain English, industry, size, title, geography, signals, and the prospecting agent reads the ask, works out the criteria, and builds the list for you. Or upload one. Either way the workflow starts the moment the list exists. No export, no spreadsheet, no upload to another tool.

MD
Marcus Delacroix
Northwind · VP Sales
PROSPECTED
VP Sales at US SaaS companies, 50–500 staff, already running a CRM
Criteria the agent worked out
SaaS50–500VP SalesUSUses a CRM
List built
MD
Marcus Delacroix
VP Sales · Northwind
+5,431 more
02Step 02 · Enriched

Enriched before outreach starts.

Every contact runs waterfall enrichment across multiple providers in cascade, if the first misses, the next one has it. 85–90% match versus 60–70% single-source. Every contact arrives complete: email, LinkedIn, role, firmographics, signals.

MD
Marcus Delacroix
Northwind · VP Sales
ENRICHED
MD
Marcus Delacroix
VP Sales · Northwind
Series C480 employeesSaaSNew York
WATERFALL ENRICHMENT85–90% MATCH
03Step 03 · Qualified

AI qualifies the list into tiers.

Every contact is scored against your ICP before a single email goes out. Tier 1 best fit, Tier 2 good fit, Tier 3 acceptable, disqualified removed. The same AI step pulls out whatever else you need from the record and decides what happens to each lead, so your reps never work a bad list.

MD
Marcus Delacroix
Northwind · VP Sales
TIER 1
Marcus · ICP fit
91
TIER 1 · TOP OF THE LIST
T1
1,240
T2
1,890
T3
1,685
DQ
617
04Step 04 · Researched

Researched where it counts, then written.

Point research at the contacts that warrant it and it pulls recent news, social activity, hiring and tech signals. The first touch is then written from everything on the record, the enrichment, the research, and your knowledge base, so it reads as true and timely for this person. Not a variable swap, a different message for each contact.

MD
Marcus Delacroix
Northwind · VP Sales
RESEARCHED
Posted on pipeline efficiency last week
Hiring 2 RevOps roles
Company raised Series C in March
AI SDR · first touch
“Marcus, your post on pipeline efficiency hit home, especially hiring two RevOps roles this quarter. Curious how you're thinking about the ramp…”
05Step 05 · Sequenced

Sequences run multi-channel, together.

One coordinated sequence runs both channels, not email with a manual LinkedIn reminder. Both automatic, timed to complement each other, and every touch AI-personalized.

MD
Marcus Delacroix
Northwind · VP Sales
SEQUENCED
Day 1Personalized emailConnection request
Day 3Second angleLinkedIn message
Day 5Proof pointEngage on a post
● EMAIL● LINKEDIN
06Step 06 · Replied

AI handles every reply.

Positive, negative, curious, or misdirected, every reply is read with full context and answered from your Knowledge Base. Hot replies routed to a rep immediately; everything else handled without a rep touching it.

MD
Marcus Delacroix
Northwind · VP Sales
REPLIED
“Interesting, how does pricing work?”AUTO-SENT
“Not the right person for this.”ASKED FOR INTRO
“We just signed with someone else.”ESCALATED
ANSWERED FROM YOUR KNOWLEDGE BASE · REP STEPS IN ONLY WHEN IT'S REAL
07Step 07 · Booked

The AI SDR books the meeting, and saves the ones that slip.

A positive reply doesn't wait for a human. The AI SDR books the meeting on the spot, and when it no-shows, cancels, or needs moving, it re-engages and rebooks automatically. The pipeline other tools quietly lose.

MD
Marcus Delacroix
Northwind · VP Sales
BOOKED
AI SDR · books from the reply
Discovery call booked
with Marcus Delacroix · Northwind
Thu · 2:30 PM
No-show, cancel, or reschedule?Rebooked · Fri 11:00 AM
08Step 08 · Handed to sales

Tier 1 gets handed to sales.

Qualified, engaged, meeting on the calendar, your best-fit leads are handed to your reps with the full dossier: enrichment, research, and the whole conversation. They walk in warm, not cold.

MD
Marcus Delacroix
Northwind · VP Sales
HANDED TO SALES
MD
Marcus Delacroix
Tier 1 · meeting booked · engaged
→ TO YOUR AE
Full dossier handed over
EnrichmentResearchConversation historyTalking points
Your rep walks in warm, not cold.
Every outbound play. One system.

The plays your team runs every week. Lazure runs all of them.

Cold prospecting
Net-new pipeline, without the three-day list build.
Account-based
Land the whole buying committee in concert.
Signal-triggered outbound
Funding, a new hire, a champion's move, reach them the moment it fires.
LinkedIn engagement
Every like and comment, turned into a conversation.
Pipeline re-engagement
Dormant deals, revived the moment intent returns.
Each play runs its own motion, all on one system.
The outbound capabilities

Every capability your outbound motion needs. All connected. None manual.

LazureONE PLATFORM · TEN CAPABILITIES
Prospecting
Find target contacts by ICP, industry, size, title, geography, tech stack, or upload a list. Either way the workflow starts immediately.
Waterfall Enrichment
Multiple providers in cascade. 85–90% match rate on email, LinkedIn, and firmographics. No list goes out 30% incomplete.
AI List Qualification & Scoring
Every contact scored against your ICP and tiered before outreach. Tier 1 to Tier 3, disqualified removed. Your reps never work a bad list.
AI Research
Recent company news, social activity, hiring and tech signals, the research that makes personalization real, run on the contacts you point it at.
AI SDR
Researches, writes, and sends genuinely personalized outreach for every contact, in your voice, calibrated to the tier. Not a template.
Sequences. Multi-channel
Every channel in one sequence. LinkedIn steps run alongside email, coordinated so they complement rather than duplicate. AI personalization on every touch.
AI Reply Handling
Every reply read and answered with full context, hot replies routed to reps, everything else handled without a rep touching it.
Meeting Booking & Recovery
The AI SDR books meetings straight from a positive reply, and reschedules every no-show, cancel, and slip automatically. The pipeline other tools quietly lose.
Lead Intelligence
Every contact's full dossier, enrichment, research, activity, and conversation history, in one place before your rep says a word.
Knowledge Base & CRM Sync
Train Lazure on your ICP, product, and voice, and write every outbound touch back to your CRM in real time.

Your next outbound campaign. Launched in minutes.

See Lazure build and launch your outbound motion live, your ICP, your target accounts, your sequences, standing up in minutes.

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No deck. No pitch. A live workflow built around your specific outbound targets.