LAZURE FOR PRODUCT-LED GROWTH

Turn every signup into pipeline. Ranked, routed, and worked in your voice.

Moments: AI Chat catches high-intent visitors. Lazure enriches, scores every signup, routes the best fits to the right AE, and runs multi-channel sequences for the rest.

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Workflows /Product signup · PLG activation

Active128 signups today · avg 3.8s / lead

TRIGGER

Product signup

Webhook · email + name

ENRICH

Person + company resolved

From a personal email

SCORE

Ranked by your ICP

T1T2T3

ROUTE

Tier 1 to the right AE

Territory · capacity · past owner

NURTURE

Nurture Tier 2 & 3

Multi-channel · in your voice

You-triggered · prospect the committee

You click, Lazure surfaces the VP, budget-holder, security, and ops at the same account.

CRM sync · dedupeAlerts on Tier 1AI SDR handles repliesChat log on lead record

5 STEPS · TRIGGER → ENRICH → SCORE → ROUTE → NURTURELAST RUN: 8s AGO · 1 SIGNUP · T1 · ROUTED TO MARCUS

Every motion built by describing it in plain English. Run by Lazure agents.

When someone signs up for the free trial, enrich them, score them on fit and intent, and put everyone who is not a fit straight into the product nurture.

Catch high-intent visitors on your site. Moments: AI Chat, on your strategic pages.

yoursaas.com/pricingVisitor · 3rd visit this week

Simple, transparent pricing

Start free. Scale as you grow.

STARTERFree

PRO$99

SCALECustom

READING SCALE · 2 MIN ON PAGE

Lazure MomentsON YOUR PRICING PAGE

Does Scale include SSO and audit logs?

Real AI, trained on your KB

Answers pricing, product, and FAQ questions like an SDR would. Not scripted replies.

Qualifies without a form

Reads intent through conversation, captures the work email, and enriches on the way in.

Books or hands off in flow

High-intent visitors book a meeting inline. Others hand off to the AE with the conversation attached.

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Score every signup against your ICP. Before sales even logs in.

Every signup is enriched from personal email into a person + company profile. Scored on job title, seniority, company size, industry, and geography. Tier 1 routes to your AE. Tier 2 and 3 stay in a multi-channel sequence.

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128 signups this week

RANKED · 340ms

Ranked for your AE

TIER 112

Routed to your AE

TIER 241

Multi-channel nurture

TIER 375

Light-touch drip

Inbox /Chris L. · Head of DataTIER 1

MARCUS · WEST

BriefChat logActivityNotes

SaaS data platform

Series B · 240 employees · San Francisco

ICP 94

Brief · what to know

EvaluatingScale tier · 10k rps · custom SLA

Signals3× pricing views · asked in chat · signed up 2h ago

FitEnterprise · dev-tooling · Head of Data

AI-drafted opener · in your voice

“Chris, saw you asked about 10k rps + custom SLA. Quick Q: is this for a new workload or replacing an existing one? Either way, I can send throttling numbers before we talk.”

DEDUPES ON THE WAY IN. ATTACHES TO EXISTING CONTACT IF ALREADY IN CRM.

Route Tier 1 to the right AE. Warm brief in Lazure.

Signups route by territory, capacity, or past account ownership. The warm brief lands in the AE's Lazure inbox with chat log, ICP fit, and a drafted opener. Contact already in your CRM? Attached as an event, not a duplicate.

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Answer product questions inside the app. Trained on your docs.

The same Moments AI chat continues after signup, trained on your product docs and changelog. Every message adds to the lead record, so your AE knows where they got stuck.

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Your Product · app.yoursaas.comChris L. · signed in · trial day 1

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▤

◐

☰

✎

Dashboard

API TOKENS

RATE LIMITS

LOGS

METRICS · CHART

Lazure MomentsWEBSITE CONTEXT LOADED

Welcome Chris, since you asked about 10k rps + custom SLA, want me to walk you through the throttling settings first?

Yes please

LOG CONTINUES ON LEAD RECORD

Trial arc · Chris L. · day 9 of 21

LIVE

TODAY · DAY 9

Day 0SIGNUPSigned up

Day 3EMAILWelcome

Day 7LINKEDINValue nudge

Day 14EMAILTrial recovery

Day 21AEAE handoff

Draft · Day 14 · in your voicePENDING

Chris, your trial wraps in 3 days. Quick 15-min this week to lock in the rate-limit tier? Same throttling numbers we walked through.

Run multi-channel sequences during the trial. In your voice.

You configure the cadence. AI SDR runs it, timed to the trial. Replies land in the AI SDR Inbox, drafted, paused for your one-click approval.

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One buyer in. The whole account out.

Point Lazure at the account, it surfaces the VP, budget-holder, security, and ops. Launch parallel multi-channel sequences from one signup, in your voice.

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Companies /SaaS data platform

Series B · 240 employees · 1 signup · 4 stakeholders identified

OverviewStakeholdersActivitySequences

Chris L. · Head of Data

Signup · Nov 12

Champion+

Julian L. · SVP Engineering

Prospected · no signup

Decision maker+

Maya P. · InfoSec Lead

Prospected · no signup

Influencer+

Aisha K. · Senior Data Engineer

Prospected · no signup

End User+

Rio H. · Data Platform Analyst

Prospected · no signup

Researcher+

Same engine. Different motion.

All solutions

Sales walks in Monday knowing. Even from 400 anonymous signups.

Chat catches. Enrichment resolves. AI ranks. Sales gets the shortlist warm. AI SDR works the rest. One workflow, built in minutes.

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We value your privacy

Turn every signup into pipeline. Ranked, routed, and worked in your voice.

Every motion built by describing it in plain English. Run by Lazure agents.

Catch high-intent visitors on your site. Moments: AI Chat, on your strategic pages.

Real AI, trained on your KB

Qualifies without a form

Books or hands off in flow

Score every signup against your ICP. Before sales even logs in.

Route Tier 1 to the right AE. Warm brief in Lazure.

Answer product questions inside the app. Trained on your docs.

Run multi-channel sequences during the trial. In your voice.

One buyer in. The whole account out.

Same engine. Different motion.

Make cold outbound run itself

Every inbound on the right rep's calendar

One platform. Every motion. One truth.

Sales walks in Monday knowing. Even from 400 anonymous signups.