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Lazure
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Workflows in plain English

Describe the motion. Lazure builds it and runs it.

Write the play the way you'd explain it to a new hire. Lazure drafts the workflow, from trigger to Slack alert, and runs it on every lead and meeting it applies to.

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New workflow
YOU WRITE
✦When someone no-shows a demo, wait an hour and have the AI a
● 7 STEPS · READY TO TEST
YOU GET
TRIGGERMeeting no-showAny demo event
DELAYWait 1 hourThen continue
✦AI AGENTOffer to rebookNo-show playbook · rep's calendar
SLACKMessage the AE#demos · with the lead's context
DELAYWait 3 daysThen check
IF / ELSERebooked?Yes → end · No → continue
SEQUENCEStart “No-show follow-up”Email and LinkedIn · 4 steps
Any moment in the funnel

Start from the moment that matters to you.

A form fill, a no-show, a company on your pricing page, a CRM record that changes, a list upload or a webhook from your product. Each can start a workflow.

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Start a workflow when…
Form submissionMeeting no-showCompany identifiedCRM record updatedBuying intentList uploadedWebhookTag assignedChat eventsMeeting bookedMeeting cancelledMeeting rescheduled
JUST FIRED
Form submissionDemo form · Halden Freight
AI where it earns its place

AI for the judgement calls, rules for everything else.

Mix AI research, decisions, routing and AI agents with enrichment, round robin, the scheduler, CRM updates, sequences and delays on one canvas.

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Workflow canvas
TRIGGERForm submissionDemo form · Tomás Ferreira, Halden Freight
ENRICHMENTEnrich the leadWork email verified · mobile found
✦AI RESEARCHResearch the company320 people · opened a Rotterdam office
✦AI DECISIONSales-ready?Yes · show the calendar
✦AI ROUTEPick the queueEMEA mid-market
SCHEDULERDisplay schedulerBooked Wed 15:00 with Saskia
CRMCreate or updateContact and account synced
Test before it's live

Run it on real leads. Send nothing.

Test mode runs the workflow against live data without sending a single message, so you see every path a real lead would take before you publish.

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Test mode · last 5 real leads
TEST MODERuns on live data. Sends nothing.
Ines Duarte · CorlakeBooked path · email held
Jonah Weiss · PellmarkNurture path · sequence held
Aiko Tanaka · BrightwaveBooked path · email held
Ravi Menon · Tallis LabsExcluded · personal email
Clara Novak · FennickNurture path · sequence held
● 5 RUNS · 0 MESSAGES SENT · READY TO PUBLISH
Every run on record

See what every run did, and undo any change.

Every run is logged with its outcome. Version history keeps each edit, so you can restore any earlier version if a change hurts conversion.

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Runs and versions
EVERY RUN LOGGED
09:42Halden FreightBooked Wed 15:00
09:31PellmarkNurture sequence started
09:17CorlakeRouted to EMEA mid-market
08:58Tallis LabsExcluded · personal email
VERSION HISTORY
v7Saved todayLIVE
v6Saved Tuesday
v5Saved last week
Roll back to v6 →
Your day with Lazure

Describe a motion at breakfast. It's running by lunch.

9:00
Say it. Get the workflow.

One sentence in, a finished workflow back.

10:30
Tested on real leads. Nothing sent.
12:00
Live by lunch.
17:30
Every run on the record.
9:00
New workflowYOU
✦When a demo request comes in, enrich it. Send strong fits to the enterprise team by round robin, and put everyone else in the nurture sequence.
TriggerDemo form submitted
EnrichContact and company
If / ElseStrong fit or better?
Round robinEnterprise team
Start a sequenceNurture
9:00
Say it. Get the workflow.

One sentence in, a finished workflow back.

New workflowYOU
✦When a demo request comes in, enrich it. Send strong fits to the enterprise team by round robin, and put everyone else in the nurture sequence.
TriggerDemo form submitted
EnrichContact and company
If / ElseStrong fit or better?
Round robinEnterprise team
Start a sequenceNurture
10:30
Tested on real leads. Nothing sent.

Every path runs on live data, and not a message goes out.

Test modeYOU
Test mode · live leadsNothing sends
BR
Bastien Roux · Quellby
→ Enterprise team · Dana
PERFECT FIT
TI
Teodor Ilić · Vantrel
→ Enterprise team · Arun
STRONG FIT
IM
Ines Moreau · Corrin Health
→ Nurture sequence
FIT
Every path ran · no email, no Slack message, no CRM change
12:00
Live by lunch.

No ticket, no developer, no glue between tools.

Demo request routingYOU
Demo request routing
Trigger · Demo form submitted
Live
Runs
12:04Joon Park · Brisa LabsEnterprise team · Dana
12:19Yusra Malik · NorthwakeNurture sequence
12:41Kofi Asante · KelvraEnterprise team · Arun
17:30
Every run on the record.

See what fired for every lead, and restore any earlier version.

TonightYOU
After you log off
Every run logged
Which lead, which path, what happened
Version history
v4 · this afternoonNurture step removed
v3 · this morningAs tested
↺ v3 restored · running as tested
Off your plate
Writing tickets for engineeringWaiting on a developerWiring tools togetherCopying data between systemsTesting on real prospectsGuessing what ran
What's left
Designing the motion
Deciding what changes
Running the team
You describe the motion. Lazure runs it.

The play you keep meaning to automate. Say it out loud.

Bring one motion your team runs by hand today. We'll show you how Lazure would build it, test it and log every run.

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