Lazure for AI SDR

An SDR for every account, that never burns out.

It reads the full context on every lead, writes, sends across channels, handles every reply, and books the meeting, with the personalization of your best rep and the consistency of a system. Outbound, inbound, or any motion you run, a node in any workflow, a toggle in any sequence.

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Sarah Chen

VP RevOps · Finvault

AI SDR

01 · CONTEXT READin seconds

Series B · $40MHiring a Head of RevOpsPosting on GTM opsOn HubSpot

02 · WRITTEN & SENT

“Saw you just posted for a Head of RevOps, that usually means the process is breaking under scale. We've pulled three fintech teams through exactly that. Worth a look?”

AI · sentEmail

03 · REPLY HANDLED

“Good timing, but Dana Lin owns this now. Can you loop her in?”

AI asked for the intro to DanaNO REP NEEDED

CONTEXT → WRITE → SEND → REPLY → BOOKEVERY CONTACT · EVERY MOTION

Why the SDR role is breaking

Your SDRs didn't sign up to be researchers, data-entry clerks, and list builders. They signed up to sell.

WHERE THE WEEK ACTUALLY GOES

Research before every outreach

LinkedIn, site, news, job posts

25–30 min / account

List building

find, export, clean, upload

3–4 hrs / week

Manual LinkedIn

requests, InMail, follow-ups

1–2 hrs / day

Data entry

logging what the system should capture

30–45 min / day

Reply handling

writing each, routing the good ones

20–40 replies / day

selling

operational overhead

30–40% real conversations60–70% should never reach a human

Most SDRs spend just 30–40% of their time on actual sales conversations. The rest is operational overhead that should never reach a human.

The best SDRs leave, the job they signed up for turned out to be mostly admin. The mediocre ones stay, and produce mediocre results at scale.

Lazure's AI SDR removes every task that shouldn't require a human. Your SDRs focus on the conversations that move pipeline.

How Lazure AI SDR works

Reads the full context. Writes, sends, replies, and books. Every contact, every motion, automatically.

01Step 01 · Context

It reads the full context before it writes.

Before it sends anything, the AI SDR pulls together everything already known about the lead, enrichment, intent signals, past activity, prior conversations, and researches what's missing: recent company news, LinkedIn activity, hiring and tech signals. It checks your knowledge base for product and role context. Not always a fresh dig; always the full picture.

Full lead context

FULL CONTEXT · PER LEAD25–30 MIN → SECONDS

Enrichment on file

Intent signals

Past activity

Company news · 30d

LinkedIn activity

Knowledge base

Everything on file, plus what it researches, read for every lead before a single message is written.

02Step 02 · Write

It writes a genuinely personalized message.

Using the research, not a template, not a merge field, it writes a first touch that shows it knows who this person is and why reaching out now makes sense. Not a first-name swap. A message that reads like your best rep on their best day.

Message writing

“Saw your team just posted for a Head of RevOps, that usually means the process is breaking under scale. We've pulled three fintech teams through exactly that transition. Worth a look?”

Hi {first_name}, I wanted to reach out…· not a merge field

03Step 03 · Send

It sends, and holds the cadence on its own.

The first touch goes out, and the follow-ups go out on schedule, each one written against the same context rather than restating the one before it. The moment a reply lands the cadence stops and the conversation takes over. Nobody queues a step by hand.

Send & cadence

First touch sent

Follow-up sent · same context, new angle

cadence stops the moment a reply lands

04Step 04 · Reply & book

It handles every reply, and books the meeting.

A reply lands, and the AI reads the full conversation context and responds, books the meeting on your calendar when there's interest, asks for the intro when it's the wrong person, tags for re-engagement on “not now,” answers product questions from your knowledge base, and engages on competitor mentions. The human steps in only when a qualified prospect is genuinely ready.

Reply handling

“Interested”Books the meeting

“Wrong person”Asks for the intro

“Not now”Tags for re-engagement

“Tell me more”Answers from your KB

“Uses a competitor”Engages from your KB

THE REP STEPS IN ONLY WHEN A PROSPECT IS READY

05Step 05 · Every motion

Whichever motion you're running, it runs it.

This isn't an outbound tool with inbound bolted on. The same AI SDR works your outbound, answers inbound the moment it arrives, speed-to-lead in minutes, qualified and warmed, and carries the lifecycle after: follow-up on quiet threads, no-show recovery, reschedules and cancels, and cold-list re-engagement on a fresh signal. One SDR, whatever motion you set it up to run.

Outbound · inbound · lifecycle

OUTBOUND

Personalized touches

Multi-channel

Reply handling

INBOUND

Speed-to-lead · minutes

Qualify

Warm up

Book the meeting

LIFECYCLE

Follow-up

No-show recovery

Reschedule / cancel

Cold-list re-engage

06Step 06 · Deploy

A node in any workflow. A toggle in any sequence.

The AI SDR isn't a separate product to integrate. Drop the AI SDR node onto any workflow canvas, or flip on AI personalization and reply handling inside any sequence. It runs inside the system your team already uses, not beside it.

Deployment

WORKFLOW NODE

AI SDR

drag onto any canvas

SEQUENCE TOGGLE

AI reply handling

flip it on in any sequence

Where the AI SDR fits

Not a separate tool to babysit. A capability inside the platform you already run.

Drop it into a workflow or flip it on in a sequence. It works from your knowledge base, hands the rep every reply that's ready to buy, and logs everything it does to the record.

Deployed as

Node or toggle

Workflow nodeSequence toggle

No separate setup

AI SDR

Researches, writes, sends, replies

From your KBEvery contact

GROUNDED IN YOUR KNOWLEDGE BASE

Handoff

Rep + CRM

Hot reply routedLogged to record

Human only when it's ready

See how it runs inside a workflow

Where the AI SDR goes to work

One SDR. Every motion.

All solutions

Give every account an SDR. Give your reps their time back.

Research, writing, sending, and reply handling run on their own, for every contact, every day. Your team steps in only when a prospect is ready to talk.

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An SDR for every account, that never burns out.

Your SDRs didn't sign up to be researchers, data-entry clerks, and list builders. They signed up to sell.

Reads the full context. Writes, sends, replies, and books. Every contact, every motion, automatically.

It reads the full context before it writes.

It writes a genuinely personalized message.

It sends, and holds the cadence on its own.

It handles every reply, and books the meeting.

Whichever motion you're running, it runs it.

A node in any workflow. A toggle in any sequence.

Not a separate tool to babysit. A capability inside the platform you already run.

One SDR. Every motion.

An SDR on every account

Answered in minutes, not mornings

Follow-up that never drops

Give every account an SDR. Give your reps their time back.