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Lazure
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Closed-lost win-back

Win back lost deals the week something changes.

Every closed-lost deal goes on a watch list. When the account raises, hires sales leaders or returns to your pricing page, Lazure reopens the conversation with the original owner.

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Closed-lost, last 18 months
214 lost deals on watchWATCHING FOR CHANGES
Halvard SystemsLost Mar · timingRaised a Series CWatching
Ostrava LabsLost Jan · no budget·Watching
Bellwood HealthLost Jun · chose to buildNew VP Sales hiredWatching
Kinsale FreightLost Nov · no championPricing page ×3 this weekWatching
Marlowe MediaLost Feb · timing·Watching
TessaroLost Apr · went quietHiring 4 account executivesWatching
Straight from your CRM

Every lost deal goes on a watch list, not into a graveyard.

A deal moving to closed lost starts the workflow, or upload last year's lost opportunities as a CSV. The lost reason and the original owner come with it.

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Win-back trigger
HUBSPOT
Deal stage changed to Closed lost
ADDED TO WIN-BACK
Quiet for 90 daysLost reason keptOriginal owner keptWatching signals
Timing, not a calendar reminder

Reach out when the reason they said no has changed.

New funding, a relevant hire, a new executive, repeat website visits or the pricing page. Signals pile up on the account and its intent stage climbs with them.

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Caldera Robotics · lost 9 months ago
Caldera Robotics
Lost reason: no budget this year
INTENT
COLD
Jul 02Funding round announced · Series B
Jul 09Hiring for a relevant role · RevOps Lead
Jul 14Website visit · 4 pages
Jul 16Pricing page viewed
→ Back in market · win-back sequence started
Open on what changed

A first line about them, not about checking in.

Describe the win-back in a sentence. Every email opens on that account's change and remembers why they passed, and you choose whether it waits for your approval.

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Create a sequence
✦Write to closed-lost accounts that just raised or hired sales leaders. Open on what changed, mention why they passed, and keep it to four lines.
Back in the CRM

The original owner gets the deal back.

Replies, meetings and stage changes sync both ways with HubSpot, Salesforce, Attio or Zoho, and the account stays with the rep who knows the history.

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CRM record
HubSpotSalesforceAttioZoho
ContactIsabel March
OwnerLucia Moretti
Last activity9 months ago
Next meetingNone
SYNCED BOTH WAYS · ORIGINAL OWNER KEPT
More in follow up & recover
Reply handlingEvery reply read and handledSee how →No-show recoveryNo-shows followed up automaticallySee how →Meeting prepThe brief, ready before the callSee how →Event follow-upEvent lists worked while warmSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Tomorrow, your lost deals come back on their own.

9:00
Lost isn't gone.

Every closed-lost deal goes on a watch list, with its lost reason and owner.

11:30
It wakes up when something changes.
14:00
The opener is the change.
17:30
Your old pipeline works the night shift.
9:00
Pipeline · closed lostYOU
Win-back watch list
CA
Pellaton
Deal moved to Closed lost
Watching
Lost reason · timingOwner · you
Dunmore LabsWatching
Brannock & CoWatching
9:00
Lost isn't gone.

Every closed-lost deal goes on a watch list, with its lost reason and owner.

Pipeline · closed lostYOU
Win-back watch list
CA
Pellaton
Added to the watch list
Watching
Lost reason · timingOwner · you
Dunmore LabsWatching
Brannock & CoWatching
11:30
It wakes up when something changes.

A new leader, a funding round, a pricing-page visit, and the account is back.

PellatonYOU
Pellaton · what changedREADY
New VP Sales
Raised a Series B
Read your pricing page twice
→ Back in market · win-back sequence ready
14:00
The opener is the change.

And it remembers why they passed.

Draft · Celia AbernathyYOU
Lost reason · timingNew VP Sales
To Celia Abernathy · from your mailbox
Worth another look?
Celia, the timing wasn't right last spring. With a new VP Sales joining, is it worth another look?
Ready for your review
17:30
Your old pipeline works the night shift.

Lost deals keep being watched while you close new ones.

TonightYOU
While you close new deals
Dunmore Labs
Still watching
Brannock & Co
Opened a new office · back in market
Celia Abernathy replied
Booked Tue 14:00 with you
Off your plate
Tracking lost deals in a sheetChecking old accounts for newsDeciding when to go backDigging up why they passedWriting the re-openerFinding the old owner
What's left
The second conversation
The comeback deals
The quarter
You lost the deal once. Lazure keeps it from staying lost.

Next quarter's pipeline is already in your CRM. It said no once.

Bring a list of last year's lost deals. We'll walk through how Lazure would work them back, on the call.

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