From a template to a play that writes to your personas and adapts to every reply, all on one canvas.
Start from a proven play.
Open a blank canvas or start from a library of ready-made plays, cold outbound, inbound speed-to-lead, ABM pursuit, recovery, renewal, and more. Each is a complete multi-channel sequence you edit, not a single email to copy.
Every channel on one canvas.
Compose your cadence step by step, automatic emails and LinkedIn connects and messages, spaced by the delays you set. Drop in manual tasks for the human touches, and internal Slack alerts to page your team the moment it matters.
Written to your persona, not a merge field.
Pick the ICP persona a sequence targets, and the AI writes every touch to that buyer, pulling from your full knowledge base of positioning, proof, and product docs. Context-specific messages, never a {first_name} swap.
A/Z test every email. Pick the winner.
Run as many variants as you like on any email step. A, B, C, all the way to Z. The analytics tab watches them head to head and calls the winner the moment it reaches statistical significance, so your best line compounds instead of guessing.
It branches on what each prospect does.
Split the play on real behavior, replied, opened, clicked, or connected on LinkedIn. Each lane runs its own steps, so an engaged prospect and a cold one never get the same follow-up.
Replies handled the way you want.
When a prospect replies, the sequence auto-pauses and routes the conversation, to the owner to take over, or to your AI SDR to answer from the same knowledge base. No lead sits in an inbox going cold.
See what's working, down to the send time.
Track reply rate and goal conversion against your org benchmark, see which step and which channel is pulling replies, and get the best days and times to send, with deliverability health watching your domain.