One system. Every lead from every source. Full context at every step.
Every lead. Every source. One record.
Inbound form fills, product sign-ups, referrals, and outbound prospected contacts, uploaded lists, signals. Every source enters the same system. The prospect who filled your form and the one your SDR prospected last week are the same person, and Lazure knows it before any human does.
Enriched once. Available everywhere.
Waterfall enrichment fires the moment a contact enters, from any source. It doesn't live in a separate tool with a three-day lag. It lives on the record: available to qualification, routing, the AI SDR writing the sequence, the rep's briefing, and the CS handoff. Enriched once. Available at every step.
One ICP. Scored across every motion.
The ICP in your Knowledge Base scores every lead from every source, and alongside fit every lead carries an intent and an engagement stage. The inbound form fill and the outbound prospect are judged against the same criteria, on the same scale. A perfect fit means the same thing either way, same routing, same sequence, same personalization level. One model. Every lead.
Routing that knows the complete relationship.
Before routing, Lazure checks the whole relationship. Already owned by a rep? It goes back to them. Existing customer, route to CS. Five other contacts at this account? The account owner gets it and an account play triggers. Prior cold outbound? The history travels with the routing. The decision is made on the relationship, not the lead in isolation.
AI engagement that knows every prior touchpoint.
The AI that engages every lead, inbound or outbound, has the complete history: every email, LinkedIn message, chat, page visit, form, meeting, and reply. A prospect who got outbound six months ago and just filled a form doesn't get a generic welcome. The AI picks up the conversation.
Sequences that cover every motion. From one place.
Inbound sequences triggered by forms, chat, and product events. Outbound sequences triggered by lists, signals, and rules. Both across email and LinkedIn, and coordinated, so a contact in an inbound sequence is never simultaneously cold-emailed. One sequence tool. Every motion.
The whole journey, on the record.
Because every touchpoint lives in one system, there is nothing to reconcile between the inbound tool and the outbound tool. The lead record carries the complete journey in order, the outbound sequence, the form fill, the webinar, the pricing visits, the demo, and you can ask the AI to summarise it in a sentence. Marketing and sales stop arguing and read the same record.
Handoffs that carry everything.
SDR to AE. AE to technical eval. Sales to CS. Every handoff runs through Lazure, and the briefing carries every touchpoint from every motion. Context never dies at a handoff, because there is no handoff between systems. It was always in one place.
