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Lazure
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Speed to lead

Book the meeting before they close the tab.

Every demo request is enriched, scored, owner-checked and routed in seconds, then shown the right rep's calendar on the form itself.

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Demo request
Talk to sales
Name
Maya Okafor
Work email
maya@northbeam.io
Team size
51–200
Submitting…
SINCE SUBMIT0:00
SubmittedDemo request form
EnrichedNorthbeam · 180 people · Series B
ScoredPerfect fit · demo requested
CRM checkNew account · no owner · no duplicate
RoutedPriya S. · mid-market queue
Calendar shownPriya's times, on the form
BookedThu 10:30 with Priya S.
Booked on the form

Put the calendar where the intent is.

Qualified leads see the right rep's open times the moment they submit. No “we'll be in touch”, no email tag, no time to cool off.

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Your demo form · after submit
Work email
jonas@hollisandco.com
What do you want to see?
Routing for 12 reps across two regions
Book a demo
The right rep, first time

Route it before anyone is notified.

Lazure checks the CRM owner and duplicates first, then your rules pick the queue and the queue picks the rep. Existing accounts stay with their owner.

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Routing log
Maya Okafor · NorthbeamDEMO REQUEST
01No CRM owner
02No duplicate
03Rule: 51–200 · EMEA → Mid-market
04Round robin → Priya S.
DRDaniel R.
PSPriya S.
TWTom W.
NEW ACCOUNT, ASSIGNED BY QUEUE
Nobody waits for morning

Answer the ones who don't book.

Leads who skip the calendar get a reply from the inbound agent, written from your knowledge base, with times they can pick.

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Inbound agent inbox
ANIKA BRANDT · 2:14 AM
Does routing work with our existing account owners? We're on HubSpot.
● BOOKED · TUE 13:00 · BEFORE YOUR TEAM WAKES UP
See where leads wait

Know your speed to lead, source by source.

Speed to lead and meeting-booked rate sit in inbound analytics, broken down by source and form, so slow spots show up before lost pipeline does.

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Inbound analytics
SOURCESPEED TO LEADLEADS
Demo form0:4142
Pricing page chat0:5531
Contact form1:2027
Webinar signups4 min64
Event list upload11 min120
Slowest source: event list uploads. Open the routing log to see where they wait.
More in convert demand
Inbound agentEvery lead answered, ready ones bookedSee how →Lead qualification & routingThe right lead to the right repSee how →AI agent for your websiteAnswers, qualifies, books visitorsSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Every demo request is booked before they close the tab.

2:07
Booked while you slept.

A form at 2am is a meeting on your calendar by breakfast.

8:45
No “who owns this?”
12:00
Poor fits never reach your calendar.
17:30
Tomorrow is already booked.
2:07
Demo request · Cobalt FreightYOU
Demo request · 2:07
Enriched
Tobias Lund · VP Revenue · Cobalt Freight
Owner checked, routed to you
New account · your times on the form
Booked Thu 09:30
Before he closed the tab
2:07
Booked while you slept.

A form at 2am is a meeting on your calendar by breakfast.

Demo request · Cobalt FreightYOU
Demo request · 2:07
Enriched
Tobias Lund · VP Revenue · Cobalt Freight
Owner checked, routed to you
New account · your times on the form
Booked Thu 09:30
Before he closed the tab
8:45
No “who owns this?”

Existing accounts stay with their owner. New ones come straight to you.

Routing logYOU
Routing log
Tobias Lund · Cobalt Freight
New account→ You
Harriet Vance · Tessmoor
Account already owned→ Kenji, its owner
12:00
Poor fits never reach your calendar.

Weak fits and excluded domains are never offered a slot.

IncomingYOU
Before a slot is offered
sam.r@gmail.com
Into a nurture sequence
NOT A FIT
Excluded domain
Never engaged
NOT A FIT
Ines Carvalho · Lumora
Your calendar, on the form
STRONG FIT
17:30
Tomorrow is already booked.

Every slot is the right lead, with the brief waiting.

TomorrowYOU
Your tomorrow
09:30
Tobias Lund · Cobalt Freight
Brief ready
PERFECT FIT
11:00
Ines Carvalho · Lumora
Brief ready
STRONG FIT
14:30
Aaron Pike · Veldt Energy
Brief ready
STRONG FIT
Off your plate
Triaging form fillsChecking who owns the accountEmailing times back and forthChasing cold leadsScreening out poor fitsPrepping from scratch
What's left
The discovery calls
The demos
The deals
Leads book themselves. You sell.

Your next demo request is on its way. Will it get booked?

Bring your form and your routing rules. We'll show you how Lazure would handle them, against your own criteria.

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