From new lead to the right rep's inbox, every check, rule, and briefing automatic.
Check the CRM before routing anything.
The first thing Lazure does with every new lead is check your CRM, before any routing rule fires, before any rep is notified. Existing contact routes to their owner; an existing account, customer, or open opportunity to the right owner; a duplicate is suppressed. In seconds.
IF/else logic handles every scenario.
Once the CRM check clears, your IF/else workflow evaluates every condition you've defined and assigns the lead to the right queue with the right algorithm, company size, industry, geography, ICP score, product interest, time of submission, prior history. Any combination, any depth, no code.
Or describe your rules in plain English.
Prefer not to build the logic by hand? Describe how leads should route in plain English, and Lazure's AI reads the full lead context to pick the right rep, applying judgment within the guardrails you set. Rules when you want control, AI when you want speed.
An assignment algorithm for every queue.
Each queue uses the algorithm that fits the team. Round Robin for equal distribution, Max Availability for the rep with the fewest active leads, Performance-Based for the top converter in that segment, or Weighted Round Robin by capacity or seniority. Different queues, different algorithms, all automatic.
A full briefing before the notification.
The moment a lead is routed, Lazure assembles a complete briefing card, enrichment, ICP score, website behavior, prior interactions, account history, CRM-match context, and the routing reason. Your rep doesn't get “new lead assigned.” They get the whole story, before they open the record.
Every decision written back to your CRM.
Routing doesn't just notify a rep, it updates the record. The owner is set, the routing reason is logged, and every re-route is written back as a complete audit trail. When a prospect's intent changes and Lazure re-routes, your CRM reflects it in real time.