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Lazure
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LAZURE FOR ACCOUNT-BASED

Accounts start buying long before they call you. Be there for that part.

Lazure tiers your account list, scores it on fit, intent and engagement, and watches every signal you care about. When an account moves, your AE hears it on Slack, or the AI SDR opens the conversation and hands it back warm.

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Northwind
Enterprise · EMEA · owner Dana Lin
TIER 1TRACKED
WHAT THE ACCOUNT DID THIS WEEKWHEN
ResearchDropped the incumbent from their stack4d
WebsitePricing page read twice, then the comparison3d
LinkedInCRO accepted, then viewed us back2d
SocialVP Sales posting about ramp and pipelineWed
EmailRevOps lead replied, asked about migrationtoday
SCORED, LIVE
ICP fitPerfect fit
IntentEvaluating
EngagementWarm
SLACK · TO THE OWNERDana, Northwind just crossed. Dossier attached, why now at the top.
AI SDR · OPENED 4 THREADSOne per role, from the same dossier. Handed to Dana when they engage.

Every account workflow, built by describing it in plain English. Run by Lazure agents.

Put a track on my tier-one accounts, and when one shows real buying intent, tell its owner on Slack with the dossier and why now at the top.
How Lazure runs an account

Named accounts die of neglect, not of bad targeting. This is the part nobody has time for.

01Step 01 · Built

95M+ companies. 50+ providers.

Build the account list from 95M+ companies and 500M+ people, pulled from 50+ providers at the moment you ask. Or bring the list sales already agreed and let enrichment fill it in.

Northwind
Account · one record
248 ACCOUNTS
WHAT MAKES AN ACCOUNT WORTH IT50+ PROVIDERS
IndustryHeadcountTerritoryTech stackFunding stageHiring patternNew market
248 accounts builtOR UPLOAD YOUR OWN
Pulled at request time from many sources, not one decaying database.
02Step 02 · Tiered

Tier it. Then segment it your way.

AI sorts every account into your tiers. Segment on owner, territory, industry, size, or how much personalisation it earns, and re-cut the week something changes.

Northwind
Account · one record
TIER 1
Tier 134Full multi-thread
Tier 296Light touch, watched
Tier 3118Hold for a signal
THEN SEGMENT ON ANYTHING YOU HOLD
By ownerBy territoryBy industryBy sizeBy personalisation
Northwind moved T2 → T1DROPPED THE INCUMBENT · OWNER TOLD
03Step 03 · Mapped

Every contact. Then the four who decide.

Everyone at the account, found and verified. The problem owner, the budget, the evaluator and the veto, named. You see the gap in a committee before the call, not on it.

Northwind
Account · one record
14 CONTACTS
14 CONTACTS FOUND4 THAT DECIDE
Priya RamanCROBudget
Marcus DelacroixVP SalesProblem owner
Jonas KleveHead of RevOpsEvaluator
Ada SørensenIT SecurityVeto
EVERY ADDRESS DUAL-VERIFIED
04Step 04 · Briefed

A dossier that answers why now.

AI research and social listening, assembled once per account and again per buyer. Sales opens the record and knows the reason to call and the line to open with.

Northwind
Account · one record
DOSSIER READY
ACCOUNT DOSSIER
Why nowDropped the incumbent in Q2 and is hiring six into go-to-market
ContextSeries C eight months ago, expanding into EMEA
BUYER DOSSIER · JONAS, REVOPS
Owns the evaluation. Posted twice about migration pain this month. Read the comparison page on Thursday.HOW TO OPEN · LEAD WITH THE MIGRATION, NOT THE FEATURES
05Step 05 · Scored

Fit, intent, engagement. Kept current.

Three scores on the account and on every buyer inside it. Work the ones where all three are lit, instead of working down the list alphabetically.

Northwind
Account · one record
ALL THREE HIGH
THE ACCOUNT · NORTHWIND
ICP fitPerfect fit
IntentEvaluating
EngagementWarm
THE BUYER · JONAS KLEVE
ICP fitStrong fit
IntentReady
EngagementHot
The stage the rep sees, never a raw number.
06Step 06 · Tracked

Put a track on it. Hear it the week it moves.

Lazure watches your site, your email, LinkedIn and the open web. When an account crosses, Slack tells the owner, or the AI SDR opens and hands back the moment they engage.

Northwind
Account · one record
SIGNAL CROSSED
TRACK · EVERY CHANNEL YOU RUNLIVE
ResearchIncumbent gone from the stack
WebsitePricing twice, then comparison
LinkedInCRO accepted, viewed back
EmailRevOps replied about migration
Slack to Dana, with the dossier and why now
Or the AI SDR opens, and hands over on engagement
07Step 07 · Threaded

Work the committee at once. Step on nobody.

Sequences to every stakeholder in one beat, each written for that role from the shared dossier. Lazure checks CRM ownership before a single send.

Northwind
Account · one record
4 THREADS LIVE
FOUR THREADS · ONE DOSSIERALL SENT TODAY
CROThe numberTwo quarters of flat pipeline, and what changed for teams their size.
VP SalesThe teamSix reps ramping, and the admin load eating the selling week.
RevOpsThe stackWhat leaving the incumbent took, and what stopped breaking after.
SecurityThe reviewWhere the data sits, and what the review needs before it starts.
CRM OWNERSHIP CHECKED BEFORE THE FIRST SEND
The workflows behind the motion

Nobody's account strategy fails on the strategy. It fails on the work underneath it.

Tier-1 multi-thread
Every buyer at your top accounts, worked at once.
Account on track
A watch on the account. The owner hears the week it moves.
Open, then hand over
The AI SDR starts it and passes it over on engagement.
Re-tier on change
Funding, hiring, a competitor leaving, and the tier is re-cut.
Close the committee gap
The evaluator you never had, found and threaded in.
Every one of them on the same account record, the same dossier, the same owner.
The account-based capabilities

Everything a named-account motion needs. Built as one system, not six tools.

LazureONE PLATFORM · TEN CAPABILITIES
95M+ Companies, 50+ Providers
Build the list from 95M+ companies and 500M+ people, pulled at request time. Or bring your own.
AI Tiering
Every account sorted into your tiers, re-cut as the data moves. Not a column set in January.
Segmentation
Split on owner, territory, industry, size, or how much personalisation a segment earns.
Contact Discovery
Everyone at the account, found and dual-verified, with the four who decide named.
Account & Buyer Dossiers
Research and social listening, assembled per account and per buyer. Why now, and how to open.
Three Scores, Both Levels
ICP fit, intent and engagement, on the company and on every person in it. Stages, not raw numbers.
Tracks & Weighted Signals
Watch the accounts that matter. Funding, hiring, a competitor leaving, pricing pages, each weighted your way.
Cross-Channel Engagement
Site visits, email, LinkedIn and social activity land on the account and move its score.
Slack Alerts & AI SDR Handover
The owner hears it on Slack, or the AI SDR opens and hands the thread back on engagement.
Multi-Threading & Ownership
Every stakeholder at once, each written for their role, with CRM ownership checked before sending.
MORE SOLUTIONS

Same engine. Different motion.

All solutions
01Outbound

Make cold outbound run itself

Prospecting, enrichment, ICP scoring, sequences, AI SDR, meeting recovery, one workflow. Before the first email fires.

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02Inbound

Every lead worked the moment it arrives

Capture from every source, enrich on the email alone, qualify, route, and engage before your SDR logs in.

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03Full-funnel

Six pipelines. One truth.

Outbound, inbound, PLG and ABM on one canvas, one contact record, one router. No collisions, no dupe fights.

Explore

Your target accounts are a spreadsheet. Make them a motion.

Bring your account list. We will build the motion on it live, the committee found, the signals weighted, the workflow that fires when an account moves.

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