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Lazure
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LinkedIn social selling

Likes and comments on LinkedIn, turned into conversations.

Paste a LinkedIn post and get everyone who reacted or commented as a list, up to 3,000 a run, scored against your ICP and ready for outreach.

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Post engagement
YOU PASTE A POST
DV
Dmitri Volkov
Sales leader · 3 days ago
Our new AEs spent their first month cleaning territory data. Here's what we changed in onboarding…
412 REACTIONS · 96 COMMENTS
508people engaged ·61 match your ICP
SB
Sofia Brandt
VP Sales · Fernhill · Commented
PERFECT FIT
KM
Kofi Mensah
Head of RevOps · Tidewater · Commented
PERFECT FIT
EV
Elena Varga
CRO · Brackenridge · Reacted
STRONG FIT
HL
Hugo Lambert
Sales Director · Solvane · Reacted
STRONG FIT
WZ
Wen Zhao
Growth Lead · Quillon · Commented
FIT
Open on their words

Start with what they posted, not with your pitch.

Lazure looks up a person's recent posts and comments, and their company's posts, so connection notes and messages can open on something they actually said.

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Kofi Mensah · LinkedIn activity
POST · 2 DAYS AGO
“Hiring four SDRs this quarter. Ramp is the part I worry about.”
COMMENT · LAST WEEK
On a post about call coaching: “Shadowing beats any playbook.”
COMPANY POST
Tidewater opens a Lisbon office
CONNECTION NOTE · DRAFT
Kofi, four SDRs in one quarter plus Lisbon is a lot of ramp at once. Agreed on shadowing. Would like to swap notes on how you're getting them pipeline in week one.
LinkedIn and email, one sequence

Connect, message, email, in the order that works.

Connection requests, LinkedIn messages, emails and call tasks sit in one sequence, branching on whether they connected. Each rep sends from their own LinkedIn account.

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Sequence · email + LinkedIn
DAY 1
LinkedIn connection
Note opens on her recent post
DAY 3
Branch · LinkedIn connected?
DAY 4
LinkedIn message
If connected
DAY 4
Automatic email
If not connected
DAY 8
Phone call
Task for the owner
SENT FROM THE REP'S OWN LINKEDIN AND MAILBOX
LinkedIn is a signal too

A profile view is a reason to follow up.

Profile views and accepted connections count as engagement signals on the lead's record, alongside website visits and email replies, so warming prospects rise to the top.

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Elena Varga · intent
EV
Elena Varga
CRO · Brackenridge
COLD
Viewed your profile
Accepted your connection
Visited your website
→ Intent stage updated on her record
One conversation

They replied on LinkedIn. The thread already knows.

Email, LinkedIn and website chat land in one thread per lead, marked by who sent each message, so nobody asks a question that was answered on another channel.

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Conversations · Sofia Brandt
OUTBOUND AGENT · EMAIL
Sofia, saw Fernhill is moving to a two-tier AE team. Worth a look at how leads get split?
● BOOKED WED 15:00 · SEQUENCE FINISHED
More in create pipeline
Agentic prospectingDescribe buyers, get a scored listSee how →Signal-based outboundReach accounts as they warm upSee how →Outbound agentReads the record, writes, booksSee how →Data enrichmentEmails, mobiles, 50+ providersSee how →
Part of a bigger motion:OutboundInboundFull-funnelPLGAccount-based
Your day with Lazure

Tomorrow, your LinkedIn likes turn into conversations.

8:45
Your post became a list.

Everyone who commented or reacted, scored by fit.

10:30
The note opens on her words.
13:00
Connected? LinkedIn. Not yet? Email.
18:00
Every reply, one thread.
8:45
Post engagementYOU
inYour post: “Pipeline coverage is a timing problem”
People who engaged, scored by fit
EG
Esme Garland
VP Sales · Larkspur · Commented
PERFECT FIT
RM
Rohit Menon
Head of Growth · Corvex · Commented
STRONG FIT
AS
Annika Strand
RevOps Lead · Harbrook · Reacted
FIT
8:45
Your post became a list.

Everyone who commented or reacted, scored by fit.

Post engagementYOU
inYour post: “Pipeline coverage is a timing problem”
People who engaged, scored by fit
EG
Esme Garland
VP Sales · Larkspur · Commented
PERFECT FIT
RM
Rohit Menon
Head of Growth · Corvex · Commented
STRONG FIT
AS
Annika Strand
RevOps Lead · Harbrook · Reacted
FIT
10:30
The note opens on her words.

Every connection note starts from something they actually said.

Esme GarlandYOU
EG
Esme Garland commented
“We fixed coverage the day we stopped routing leads by hand.”
Connection note · from your LinkedInHer comment
Esme, your line about routing by hand stuck with me. Would love to compare notes.
13:00
Connected? LinkedIn. Not yet? Email.

One sequence, branching on whether they accepted.

SequenceYOU
One sequence
Day 1Connection requestthen branch: connected?
Accepted
Esme Garland
→ LinkedIn message, day 3
Not accepted yet
Rohit Menon
→ Email instead, day 3
18:00
Every reply, one thread.

LinkedIn and email land in the same conversation. Nothing gets lost between apps.

TonightYOU
Esme Garland · one thread
LINKEDIN · Esme
Happy to compare notes. What does your routing look like?
EMAIL · You
Happy to walk you through it. Worth a call Wednesday?
EMAIL · Esme
Wednesday 3pm works.
Off your plate
Scrolling through post likesLooking up who they areWriting connection notesSwitching between LinkedIn and emailTracking who connectedPiecing threads together
What's left
Posting as yourself
The conversations
The deals
You post and talk. Lazure does the follow-through.

Your buyers are talking on LinkedIn every day. Join the conversation.

Bring a post your buyers engaged with. We'll show you the scored list Lazure would build from it and the first connection notes it would draft.

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