Score against the customers you already win.
Lazure learns what your best customers have in common and scores every new lead against them, with the reason in plain sight.
Get early accessFit, intent and engagement, kept apart.
A perfect-fit company that's gone cold needs a different play from a curious lead who's a weak fit. Separate stages, each with its reasons, keep them apart.
Get early accessWhen more people at an account engage, the whole account rises.
Interest from more than one person lifts the account itself, so buying groups stand out before anyone books a call.
Get early accessHigh-value leads always reach a human.
Set a threshold and leads above it go to human review. Excluded industries, companies and domains are never scored or engaged at all.
Get early accessDescribe the rule. Lazure routes by it.
Owner and duplicate checks run first. Then write the rule the way you'd explain it to a new RevOps hire, or build IF/else branches on any field you have.
Get early accessFive ways to share leads, none of them a spreadsheet.
Round robin, weighted round robin, max fairness, max availability or performance. Reps who are out of office stop receiving leads until they're back.
Get early accessTerritories written the way you'd say them.
Define segments in plain language, like EMEA mid-market or US public sector, and assign each one to a queue. Change them without rebuilding anything.
Get early accessKnow why every lead went where it went.
The routing log records each check and rule that fired, exports to CSV and feeds routing analytics, so a disputed lead takes seconds to settle.
Get early accessTomorrow, every lead lands with the right rep, for the right reason.
The ready ones are already with a rep. The rest never touch an AE's calendar.
Owner and duplicate checks settle it before anyone is notified.
Write it the way you'd say it. The next lead follows it.
Reps who are away are skipped, and every decision is in the log.
